Step back in time to the bold, vibrant world of 70s beauty—a groovy era where makeup wasn’t just a routine, it was a statement of fun, creativity, and individuality.
The 70s were all about bold, fun, and expressive beauty, embodying the era’s spirit of freedom and individuality through vibrant colors, daring designs, and creative self-expression. From disco nights to the iconic Charlie’s Angels, makeup was a big part of what made the decade so groovy. Think shimmery eyeshadow, glossy lips, and those unforgettable bushy brows. Want to step back into this glamorous era? Let’s dive into how you can recreate the vibrant 70s makeup look with a modern twist!
1. Understanding 70s Makeup
The 1970s was a decade that celebrated self-expression and creativity, and this was reflected in the makeup trends of the time. 70s makeup was all about embracing individuality and having fun with bold, bright colors and shimmery textures. The era saw a departure from the more restrained looks of previous decades, with people experimenting with vibrant eyeshadows, glossy lips, and dramatic liners. Whether you were hitting the dance floor or just enjoying a sunny day, makeup in the 70s was a way to showcase your personality and style. So, get ready to dive into the world of 70s makeup and let your creativity shine!
2. 70s Makeup Looks: An Overview
70s makeup looks were characterized by a natural, effortless beauty that still allowed for plenty of bold, expressive elements. Here are some key elements that defined the 70s makeup look:
1. Prep for Perfection
Every great makeup look starts with prep. The 70s were all about a radiant, natural glow, reflecting the decade’s emphasis on effortless beauty and individuality. Unlike the heavy, matte finishes of previous eras, 70s makeup celebrated fresh, dewy skin that showcased natural features while still allowing room for bold creativity. Start with a hydrating moisturizer to keep your skin looking fresh. Follow up with a primer to smooth your face and lids, giving your makeup the perfect base to stick to. Use tools like brushes or even your fingers—the 70s were all about effortless beauty.
Pro Tip: A lightweight primer with a hint of shimmer can give your skin that disco-ready glow.
a. Dewy Foundation
A dewy foundation was a staple of the 70s makeup look. Makeup artists used light to medium coverage foundation to even out the skin tone and create a natural-looking base. To achieve this look, use a hydrating foundation that provides a radiant finish. The goal is to let your natural skin shine through while still giving you that fresh, glowing appearance. Think of it as the perfect canvas for all the vibrant colors and shimmery textures that were so popular in the 70s.
2. Skin and Cheeks: A Natural Glow
The 70s focused on skin that looked fresh and radiant. Use a light-coverage foundation or a tinted moisturizer to even out your complexion. Add a subtle shimmer to your cheeks for that lit-from-within glow. The key here is blending—you want your skin to look dewy and natural.
Don’t forget the highlighter! Sweep it across the tops of your cheekbones, your nose, and your brow bone to mimic the signature 70s radiance.
3. The Eyes: Bold and Beautiful
Eyes were the centerpiece of 70s makeup, serving as the ultimate canvas for bold and creative expression with blue eyeshadow and other vibrant shades. Pastel eyeshadow in shades like light blues, lavenders, and pinks were also popular, adding a soft yet vibrant touch to the look. From pastel shadows to dramatic liners, eye makeup defined the era’s trends by embodying the fun, fearless attitude of the time. Here’s how to nail the look:
a. Pastel and Bold Eyeshadows
Go for pastel shades like blue, pink, or green—or mix it up with vibrant colors. Palettes like ColourPop’s “Pastel Dreams” or Urban Decay’s “Naked Wild West” offer a wide range of shades perfect for nailing the 70s vibe. Start by applying a pastel shadow to your lid, then deepen the crease with a slightly darker shade to build dimension. Blend everything well for a seamless look. To add dimension and a chic touch, apply a light pastel shade to the inner corner of your eyes.
b. Waterproof Liquid Eye Liner
Waterproof liquid eye liner was a popular trend in the 70s, especially for those long nights at the disco. Makeup artists used liquid liner to create a bold, precise line that could withstand the heat and humidity of the dance floor. To recreate this look, use a waterproof liquid eye liner like Stila Stay All Day Waterproof Liquid Eye Liner. This will ensure your liner stays put, no matter how much you dance the night away. The key is to create a sharp, defined line that adds drama and intensity to your eyes.
c. Statement Lower Lashes
Statement lower lashes were a key element of the 70s makeup look. Makeup artists used volumizing mascara to create a dramatic, eye-catching effect. To achieve this look, use a volumizing mascara like Caliray Come Hell or High Water Tubing Mascara and apply it generously to the lower lash line. This will give your eyes that wide-eyed, doll-like appearance that was all the rage in the 70s. Don’t be afraid to go bold—after all, the 70s were all about making a statement with your makeup.
By understanding these key elements, you can start to recreate the iconic 70s makeup looks that continue to inspire beauty trends today. So grab your makeup brushes and get ready to channel your inner disco queen!
b. Liner and Lashes
Use waterproof liquid eyeliner to draw a dramatic line along your upper lashes. Define your lower lash line and waterline with a soft pencil for extra drama.
Finish with mascara—a lot of it! Coat your upper and lower lashes to make your eyes pop.
c. Bushy Brows and Highlights
Bushy brows were all the rage. Use a brow pencil or gel to shape and define them. Highlight your inner corners and brow bone with a shimmering shade to add a touch of light and shine.
4. Glossy Lips for the Win
Glossy lips were a must in the 70s. Opt for clear or tinted lip gloss to get that juicy, plump look. The shine of glossy lips balanced the bold eye makeup, creating a cohesive and harmonious appearance that defined the decade’s signature beauty style. Modern formulas, like Stila Stay, offer long-lasting shine without the stickiness.
If you prefer a pop of color, go for pinks or corals to complement your eye makeup.
5. Add Disco Glam
The 70s were also about going bold with shimmer and glitter, which became a staple for disco events and nightlife. Glitter wasn’t just a makeup choice; it was a cultural symbol of the era’s extravagance and love for all things shiny. On the dance floor, under shimmering disco balls, glitter on the eyes, cheeks, and even lips amplified the drama and reflected the light, making everyone feel like a star. Add a touch of glitter to your eyeshadow for a disco-inspired finish. Use a glitter glue or primer to ensure it stays put all night.
6. Bringing 70s Makeup into Today
With modern products, recreating this iconic look is easier than ever. Pair your makeup with bell bottoms, flowy tops, and platform shoes for the ultimate groovy vibe.
7. Tips from the Pros
Makeup artists recommend using high-pigment eyeshadows and blending brushes to recreate the 70s style. For seamless blending, use a fluffy eyeshadow brush to soften harsh edges and a denser brush to pack on color. Techniques like windshield wiper motions in the crease and circular blending on the outer corners ensure a smooth, professional finish. Don’t be afraid to experiment with bold colors and textures. After all, makeup should be fun!
FAQs
Q: Can I wear 70s makeup for everyday looks?
A: Absolutely! Tone it down by opting for lighter pastel shades and subtle gloss. You can keep the bold eyeliner for a touch of drama.
Q: What’s the best way to make my makeup last all day?
A: Use a setting spray to lock in your look. A good primer and waterproof eyeliner or mascara can also help.
Q: How can I make bushy brows look natural?
A: Use a brow gel to fluff and shape your brows, then fill in sparse areas with light strokes of a pencil.
Q: Where can I find pastel eyeshadows?
A: Many brands, like ColourPop and Urban Decay, offer pastel palettes perfect for this look.
Ready to Rock the 70s Look?
The 70s makeup style is all about fun and creativity. Whether you’re channeling your inner disco queen or keeping it subtle, these tips will help you achieve the look effortlessly.
For more inspiration, check out Makeup.com and Allure’s Retro Beauty Guide. Go ahead, experiment, and let your inner glow shine!
